During several classes recently there has been much talk about the power of social media and how can be used to influence often for a good cause but more often it is used against the every day user.
A recent viral post was centered around the website spokeo.com and how they are exploiting your “private” information for their financial gain.
There is no doubt that you’ve seen a status update similar to this come across your feed:

Essentially the “Goal” of the update is to inform you of the website Spokeo and the supposed “evils” it is doing by listing your private information and how you can go about removing it, but there is something very suspicious about the whole operation.
First of all, who started the “Warning” Status Update?
Like most “viral” statuses it is nearly impossible to tell who started it. However, this is a huge point of concern…. If Spokeo themselves started it, which cannot be proven, It would indicate they are attempting to get people to come to their website to learn of their capabilities through an initial scare tactic. When this viral post was circulated it redirected to a link asking for your email to be removed from their list. By doing this, you inadvertantly gave a marketing company your email address and would no doubt be the victim of huge amounts of spam.
So where does the sausage come in. What started as a bit of fun as I was cooking something to eat, turned into a viral post. I simply posted the word SAUSAGE!!!!! on the wall of a few people and encouraged some others to do the same. Within 15 minutes it had gone viral on my contact list. Such is the power of social media, almost anyone could start a viral campaign.
Consider this, a few of my friends use Facebook purely to play games after a days work. In these games, the more friends you have, the more powerful you become as a character and you can rank/level up faster. With a little motivation, these people could soon start a global viral campaign. Say one user has 1000 friends and they post to all friends who play games and will also have around 1000 friends (there are automated programs which will post on the wall of ALL of your friends simultaneously). This single post will instantly be seen by 1,000,000 (1 million) regular facebook users. If this was linked to a pay-per-click ad campaign for example this could net a huge amount of money.
Food for thought ??? (no pun intended)